#22 - How Making Memories Boomed Into A Successful Online Business with Lauren White

Ever wondered if the handmade products you create from the kitchen table could transition to an American success story and staple in homes? Well, then this episode is for you! I sat down with Lauren White, founder of White Loft, a 100% female-owned gifts and keepsakes studio, dedicated to making heirloom goods that grow with families and help preserve precious memories. Lauren shared her story of moving from handcrafting goods from the kitchen table to building an Etsy business, to eventually becoming a huge success on Shopify!

In this episode you will learn:
- How a kitchen table hobby turned into a successful Shopify brand
- Why White Loft passionately builds their brand around preserving family memories
- Lauren’s biggest learning curves about growing a hand crafted product-based business
- Why Lauren transitioned from Etsy to Shopify and how that’s helping her grow

Tune into this episode to learn more!

Follow Sarah: https://www.instagram.com/sarahjansel/ 
Follow Jansel & Co: https://www.instagram.com/janselandco/ 
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide

Follow White Loft: https://www.instagram.com/shopwhiteloft/ 
Website: https://shopwhiteloft.com/