#119 - Brand Building Insights from an Experienced Publicist Allison Ullo
![EP 119 of I Created That Podcast - Brand Building Insights from an Experienced Publicist Allison Ullo](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/2147502404/images/bd5bc2-050a-0bb-ab44-63eceb0364a_I_Created_That_Podcast_-_Brand_Building_Insights_from_an_Experienced_Publicist.png)
PR is typically a term that can make everyone cringe. When it comes to marketing in general, you often hear the “bad experience” stories from brands instead of the good ones - but not today! I sat down with Allison Ullo, PR Consultant and Founder & CEO of Leaves of Leisure, to talk shop about how PR can change the game for your business - and learn about how that played into launching her incredible tea brand.
In this episode, you will learn:
- How you can “turn your stress into press” with Allison’s PR tactics
- Who PR is for, when it’s appropriate, and how to use it to market and sell your products
- How Allison’s experience gave her a leg up on launching her tea brand on Shopify
- Why she chose to tie tea to activities her customers would love
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Follow Allison Ullo: https://www.instagram.com/allisonullo/
Follow Leaves of Leisure: https://www.instagram.com/leisureteas/
Website: https://www.leavesofleisure.com/